Ms Hiles, our table was missing one cell, so this is for the bottom cell in the far right.... If you drink Pepsi you will be cool, pretty and a good dancer
Description What happens? How is the product shown? What is the setting,mood and style?
Audience Who is this ad for? [age, gender, lifestyle.]
Persuasive Devices How does the ad make the product desirable?
Effect / Purpose What is the ad saying you will have /be if you bought this product?
1. A little boy is sitting waiting for his father to come home. The father drives home in a brand new white Jeep, and when he parks, they both glance over at their boat. The little boy exclaims we're going to need a bigger boat. The product is shown because the father drives home in it. It is supposed to be funny and cute because he is just a little boy.
2. We believe that it is targetted for adults. This is because a child can't drive, so wouldn't be very excited about this add. It is aimed at adults because they can drive, and they have enough money to buy it, whereas a child can't really buy a car.
3. Emotional appeal, because it makes you think: ohh, that's cute, and thats funny. Having emotional appeal, makes you remember the dad, and using a small cute boy who says a funny line makes people remember it.
4. It is designed to make you want the car by stating that there 'gonna need a bigger boat', implying that the car is very strong, and wont let you down.
How it targets that specific audience (persuasive devices)
Message to that audience: If you use this product you will …
1. Rainbow looms
Children under 10
It has happy, bouncy music in the background, and a friendly voice making the children feel comfortable. Also, it has colourful bands to entice the kids.
Feel apart of a group because everyone else is doing it too.
2. Vanish Napisan
Mothers
It make it seem that washing clothes is easy and you don't need time to do it, especially tricky stains. It has happy, bright, funky music and it makea you feel included as you think that the ladies are talking to you. It also uses inclusive language.
You can do washing and remove stains easier and faster then ever before.
3.snickers
ad
Hungry people
they make it seem that you get grumpy and seem unpleasant and not likeable while your grumpy (hungry) Although, if you have a snickers bar, you turn back into an active, likeable, youthful person.
it ensures that you don't become grumpy and stay satisfied.
4.
Teenage girls
Beyonce is in it (somebody famous), cool song that young people would like, Beyoncé is in the reflection of each mirror wearing an outfit from lots of he video clips, cool dancing. Message: If you drink Pepsi you will be cool, pretty and a good dancer
Description
What happens? How is the product shown?
What is the setting,mood and style?
Who is this ad for? [age, gender, lifestyle.]
How does the ad make the product desirable?
What is the ad saying you will have /be if you bought this product?
http://m.youtube.com/watch?v=bUgKSRew8tU
1. A little boy is sitting waiting for his father to come home. The father drives home in a brand new white Jeep, and when he parks, they both glance over at their boat. The little boy exclaims we're going to need a bigger boat. The product is shown because the father drives home in it. It is supposed to be funny and cute because he is just a little boy.
2. We believe that it is targetted for adults. This is because a child can't drive, so wouldn't be very excited about this add. It is aimed at adults because they can drive, and they have enough money to buy it, whereas a child can't really buy a car.
3. Emotional appeal, because it makes you think: ohh, that's cute, and thats funny. Having emotional appeal, makes you remember the dad, and using a small cute boy who says a funny line makes people remember it.
4. It is designed to make you want the car by stating that there 'gonna need a bigger boat', implying that the car is very strong, and wont let you down.
Target Audience Task
1. http://m.youtube.com/watch?v=Aoz1jcLwnWg
2. http://m.youtube.com/watch?v=mg4Y_XbEjKc
3. http://youtu.be/uA7-31Cxc2I
4.
ad